Rüya Büyüktetik founded her website, fashiononboard, dedicated to her personal style, perception of fashion and beauty, lifestyle experiments and luxurious finds on June 2011.

Her personal style has caught attention of prestigious labels in the industry, both locally and internationally, and she has been covered in numerous high profile publications. Along with her brand collaborations and digital
projects, between March 2014-July 2016, she had her own column, monitoring primarily global trends and foreign labels, at Aksam Newspaper, one of Turkey’s widely circulated newspapers.

Rüya is born on July 21, 1987 in Istanbul and is currently based here. She worked for the premier American executive search and leadership advisory company from 2009 to January 2015 and is now focusing on her digital projects and writing career.

Photo taken by Scott Schuman, The Sartorialist 
 Milano Fashion Week
September 2014
Photo taken by Gianluca Senese for Stockholm Streetstyle
Milano Fashion Week, February 2015


Photo taken by Emircan Soksan for The Catch
Mercedes-Benz Fashion Week İstanbul, March 2015